Taylor Collective Solutions (TCS) has had the pleasure of working with the City of Austin Small Business Program for the past 3 years on their annual Getting Connected Business Education Conference. This Conference is dedicated to bring together Austin’s largest collection of resources for small business owners, entrepreneurs, musicians and creatives. It’s TCS’ job to get those small business owners, entrepreneurs, musicians, and creatives to that conference.
Media relations is vital for any marketing campaign/event/organization to be successful. In the case of Getting Connected, TCS was focused on placing the event in the media, thus driving attendance to the event. We accomplished this by executing a multi-pronged media campaign including traditional media, social media, and grassroots marketing. By mixing the different forms of media we are able to reach a wider audience, the type of audience that Getting Connected was created for.
This year, we were able to bring resources to over 600 small business owners, entrepreneurs, and creatives. Like every year we had a fantastic time working with the City of Austin Staff. Check out some of the interviews for Getting Connected below.